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About us

Established in 2013 by the current CEO & Founder, Luke Swenson, The Bearded Chap proudly stands as Australia's original beard grooming product company. Beginning with the groundbreaking launch of our Original Beard Oil, we have not only gained global recognition but have also marked our 10-year anniversary in 2023 as a leading name in Australia's luxury grooming industry.

At The Bearded Chap, we have transcended our early roots to become a comprehensive luxury men's grooming brand. Our reach extends across the globe, with a robust customer base in over 50 countries and a strong network of barbers and retailers in Australia, New Zealand, Europe, North America, Africa, and Asia. Notably, we are among the select few globally integrated companies, manufacturing our high-end grooming products at our 11,000 sq ft state-of-the-art facility in Morningside, Brisbane. Our portfolio includes an exquisite range of Hair, Beard, Body, Skin, and Fragrance products, each embodying the essence of luxury and quality.

Our mission is to empower men to look and feel their absolute best. We believe in equipping our customers with the confidence to pursue their dreams with vigor. Achieving this means more than just providing well-crafted grooming products; it's about enhancing the daily ritual of grooming, enabling every man to present his finest self to the world. We're dedicated to ensuring that our customers experience this transformative effect every day.

The Bearded Chap Brisbane Headquarters and manufacturing facility


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