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Our Mission & Core Values

Our Mission

At The Bearded Chap, we make good men great. We believe in empowering excellence in men, and enhancing confidence through power of presentation.  We craft premium quality grooming products from the finest cosmetic-grade natural and lab ingredients.  We are dedicated to turning the ordinary into extraordinary, and transforming good men into great ones.

Our values are at the core of our business. They guide our day-to-day activities and are the basis for our incredible culture at The Bearded Chap.

Our Core Values

1. Loyalty - Build positive and fun relationships with our customers, suppliers, and team.
2. Extreme Discipline - Show up and execute, execute, execute!
3. Leadership Through Action - Take initiative through your actions.
4. Be Bold – Be comfortable with being uncomfortable. Don't be scared to fail pushing the limit.
5. The devil is in the detail – Doing the small things turns into big things.
6. Do the right thing – Accept responsibility and accountability.
7. Good isn't enough; excellence is essential - Go the extra mile.
8. Be grateful – For our customers, our place of work, and our teammates.
9. Commit to dominating – Win the day, win the week, win the month, win the year. Nobody remembers second place.
10. Be a student for life - Never stop learning.


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